Ladbrokes Review

Ladbrokes are widely regarded as one of the oldest bookmakers in the world. What's been impressive to see is that whilst they were a very much a UK focussed bookmaker, over the years they have gone on to become a global brand and now accept customers from all over the world.

The site itself has undergone many changes to improve and move forward with modern day betting. 2014 has been a big year for the brand with a complete re-design of their Sportsbetting section to accommodate a more modern feel and appeal to a younger audience. Ladbrokes have always been able to thrash it out with the bigger brands in the industry and in this review we will be looking at how they have gone about maintaining their stellar reputation for so many years.

Sports Betting

Welcome Offer: £€50 Free Bet
New customers only, T&C's apply, 18+

Ladbrokes have always had one of the better sign up promotions in the industry but their current offer of a €/£100 matched bet is arguably the best in the business right now. Whilst the amount may not be the biggest going in monetary value, their terms and conditions for clearing the free bet are some of the most user friendly we have come across.

First of all you need to know that the first bet you place of €/£5 or upwards will be matched up to €/£100. You can of course deposit more if you wish, but the maximum free bet you can claim is indeed €/£100. Next thing that is quite remarkable is that the odds to qualify for this promotion need to only bet of 1/5 or greater. Considering most bookmakers require this to be at least even money, it's a huge advantage to make sure you can definitely claim your free bet.

The free bet is only offer to punters from the UK and Ireland and is non-refundable on any winning bets (basically, you don’t get your stake back should your free bet win). The bet cannot be split up into multiple bets, but can be made on singles, doubles, trebles, fourfolds and upwards. The bet has to be made using their sportsbook and cannot be redeemed on any other gambling platform such as casino, poker or bingo.

Other Promotions

A huge range of other promotions are also on offer via the Ladbrokes sportsbooks and these will generally be targeted at higher profile events or matches taking place throughout the year. Football is where you are going to find the majority of these types of promotions and they will generally be along the lines of money back specials and enhanced odds. In fact, they are probably one of the best when it comes to enhanced prices often leading them to be way better than the best price in the industry. Please be aware that a lot of these promotions do come with a max stake involved, so check the terms and conditions before betting.

Horse racing is another area where the bookmaker like to include a substantial amount of offers, but for all races they provide you with a best odds guaranteed promotion. This essentially means that if you take an early or board price on a race and your horse goes off at a higher starting price than you originally took, Ladbrokes will pay out any winnings at the higher starting price. They also offer a free bet of up to €/£25 when you place a bet using the Ladbrokes mobile app at odds f 4/1 and that horse wins.


Ladbrokes have worked hard to increase the number of features that they offer their punters. Whilst this was once a bit of a slim area for the bookmaker, they are now right up there with the best; let's take a look.

Betting Odds and Markets

It's probably not that much of a surprise to hear that Ladbrokes offer a staggering array of sports and markets to bet on. You don’t get to be a global powerhouse in the betting industry by offering slim pickings in this area. All your usual suspects are there such as football, cricket, golf, horse racing and rugby, with a few more obscure sports such as beach volleyball, chess and MMA.

Their pricing has always been competitive and you will likely see them in around the top 5 spot for pretty much every market they offer. We mentioned about the enhanced pricing earlier in the promotions section which will put them industry best priced, but they do include a few industry best priced just from their 'standard' pricing structure.

Mobile Betting

Their betting app is a nice little addition to their new online bookmaker and again, this has seen a makeover within the last 6 months or so. Ladbrokes actually introduced one of the first betting apps going and looking back, it looked a lot different then, to now. The app is really quite stunning and so easy to use. Resource wise it won't drain your phone and runs superbly of a 3G connection. The only downside that we found was anything less than a 3G connection and it really started to struggle.

Live Streaming

Live streaming is available both online and via the Ladbrokes app, which is a huge positive. What's so good about their online live streaming is that you can see the streaming whilst also watching the markets for that match in and around that stream. This makes betting on these types of matches so much easier and all you need is a funded Ladbrokes account to view their wide range of sports on offer.

Live Betting

A fantastic live betting section is included on the new design and from here you will be given an interactive, up to the minute scoreboard which also includes a reasonable amount of information for each match. We liked the way in which you could open up or collapse the markets you are betting on to make it look a little more concise.

Casino Games

Welcome Offer: 100% up to £500
New customers only, T&C's apply, 18+

By registering a new account with Ladbrokes casino you’ll be able to take advantage of their 100% match on your first deposit. This will come into affect for every deposit over £20 and up to £500 for the bonus. Deposits made between £5 and £19.99 will qualify for a 25%, but will follow the same wagering requirements as highlighted below.

If you want to deposit more than £500 then this is fine, but only the first £500 of that deposit will count towards your bonus. You’ll need to paly through both your deposit and your bonus amount 20 times before being able to withdraw. Deposit made via Neteller or MoneyBookers (Skrill) will not count towards the deposit bonus. You’ll get 30 days in which to clear your full bonus before the bonus and any winnings from the bonus money will be removed from your account.

It’s also worth noting that not all games will contribute the same towards clearing your bonus. For example, slots will count 100% towards clearing, but blackjack, roulette, baccarat and craps will only count 20%. The only games that carry now eight towards clearing your bonus is that of double options on slots and video poker games.

Other Promotions

Comp Points

When you play at the Ladbrokes casino, for every £10 you spend you will receive 1 Comp points to be spent in the Ladbrokes shop. To check your points balance you simply need to log into your Ladbrokes account and click the ‘Casino Account’ option. The rewards will vary from cash rewards to bonuses, depending on how many points you have and how many you want to spend.

Second Deposit Offer

After you have made your first deposit at the Ladbrokes casino you’ll then be able to pick up a second reload offer worth up to £500. This time it’s a 50% match on your deposit, with the minimum deposit to claim the offer being that of £20. You will need to play through both the deposit and the bonus amount 20 times before being eligible to withdraw and you’ll get 30 days in which to do so before the bonus is removed from your account.

Third Deposit Offer

The reload bonuses actually stretch to your third deposit with the casino and this is a 125% match worth up to £500. It works on the same terms as the second deposit offer in that you need to deposit £20 or more to qualify and you need wager through both your deposit and bonus amount 20 times to withdraw.

Software and Games

Labrokes are another company who have decided to not keep all their eggs in one basket and instead use a plethora of software providers to cherry pick the best gmaes for their users. The list includes Playtech, Ash Gaming, Evolution Gaming, WagerWorks Software, Net Entertainment, Realistic Games, NextGen, WMS, Barcrest, Quickspin, Push Gaming, Endemol Games, Novomatic, Games Warehouse, Genesis Gaming, Blueprint Gaming, Mazooma and GW Games.

What’s great about the Ladbrokes casino is that you can either play direct from your browser or via the downloadable casino client for both PC and Mac computers alike. Mobile users get a dedicated app to download from the App Store for iOS devices and Android users need to simply visit the Ladbrokes casino on their smartphones.

Table Games

You’re getting a good look at 40+ table games to choose from within the casino. These include the usual suspects such as blackjack, roulette, craps and Sic Bo, but also a mix of variations of those games such as European Roulette, Blackjack surrender, American Roulette and progressive blackjack, to name but a few.


The slots selection is equally impressive with around 125 games to choose from. What’s nice about Ladbrokes is that they are forever changing their back catalogue of slots, highlight the new games for that week from within the casino. They tend to lose one for every new one they bring in, to keep numbers at a amore manageable level.

Progressive Jackpots

A running theme with Ladbrokes, but once again you’re getting a well stocked progressive jackpot area with around 30 titles to choose from. Some of the bigger games such as Gladiator, Iron Man 2, Spiderman and X-Men all pull in jackpots of well over £1million.

Bingo Games

Welcome Offer: Spend £10, Play With £40
New customers only, T&C's apply, 18+

At Ladbrokes bingo you’re going to be getting a pretty impressive welcome package when you register a new account. The first part is a £40 bingo bonus that you will receive when you deposit and spend £10 on bingo cards. You will  need to make your deposit within 7 days of opening your account and then need to play through the amount 2 times before being able to withdraw the bonus or any winnings.

The second part is a £10 mini games voucher. This can be used on any of the mini games that Ladbrokes offer. This bonus will need to played through 20 times within the first 7 days of receiving the bonus. Essentially, it means that any winnings you receive from your £10 worth of mini games vouchers will need to be wagered by this amount prior to withdrawal.

Other Promotions

What we will mention straight away about Ladbrokes is that they offer up a plethora of bingo promotions. The ones below are the more stable ones, in that they run every day, but some are more sporadic or even seasonal, so its worth checking out the website to see what’s happening.

Bonus Back Bingo

On Friday nights between 9pm-11pm GMT you can join games in The Snug and even if your lines don’t win, Ladbrokes will offer you your money back in the form of a bonus. Tickets are just 5p a go and prize pools will start from £25. It’s an ideal promo for anyone looking to play on a budget or just to have some no risk bingo fun.

Night Hawk

Every night between the hours of 02:00 and 06:00 Ladbrokes add in over £2,500 to the prize fund of dozens of games in The Living Room. The games will change between 1TG, 2Tg and BOGOF, but the added value is definitely worth staying or getting up for!

Software and Games

Unlike a lot of online bingo rooms, Ladbrokes actually use two software providers for their games in Endemol and Virtue Fusion. With this comes a good range of games to choose from including 90, 80, 75 and 40 ball bingo.

On top of the usual bingo games you’re also going to be looking a plethora of slots, scratch cards and number games to choose from, which include 3 card brag, blackjack, deal or no deal and Hi or Lo Games show, to name but a few.

The software can be used via your browser on both PC and Mac or alternatively you can download the dedicated Ladbrokes bingo app to your smartphone. Probably the easiest way to do this is by scanning the QR code on their website or by simply hitting the online bingo hall via your smartphone and it will automatically detect it for you.

Poker Games

Welcome Offer: 200% up to £1,200
New customers only, T&C's apply, 18+

Ladbrokes Poker have put together a pretty impressive welcome package for it’s users, which starts with a 2005 match on your opening deposit worth up to £1,200. As mentioned, the bonus depends on how much you deposit and as long as it’s upwards of £20, you will get 200% of that in bonus money on your account.

To clear the bonus you need to start earning Status points from any real money game on the site. You will release £5 of your bonus for every 275 points that you receive. You will have 90 days in which you clear you full bonus before any remaining bonus will then be removed from your account. You can keep track of your pending bonus amount and Status points in your Ladbrokes cashier which will show you how much you have left and the allotted timeframe to clear the full amount. Any bonus that has been cleared will hit your account as a cash top up that you can withdraw immediately. For reference, 16 points are awarded for every £1 in rake that you pay.

The next part of the package will gain you access into the £250 Newbie Delight tournament each week. The top 20 in the first tournament will gain access to the second round. The second round then pays out 10 tokens to the final round where players will battle it out for the £250 prize fund.

Next up are entrants into the two depositors freerolls worth £2,000 and £1,250 respectively. You get a ticket to each freeroll, which take place once a week. On top of all this, depending on how much you play, you could become eligible to the Ladbrokes £50 weekly bankroll booster!

Software and Games

Ladbrokes Poker is based on the iPoker network, which is now one of the biggest poker networks in the world. The network now has dozens of poker rooms affiliated with them, which is great as it pools in a massive pool of players, meaning you can get games around the clock.

The software can be accessed by either downloading it to your computer or simply playing within your intent browser. It’s worth noting that the software is not compatible with mac, however, but obviously the browser would be suffice for most Mac users. You can download the software direct to your smartphone should you wish. Ladbrokes have a dedicated app that can be downloaded on Android and iOS devices, which works excellently!

The games on offer are pretty comprehensive as well. You’ve got the usual Texas Hold’em and Omaha games, but you also get some mixed games including 7 card stud and razz 7 card stud. The software also includes both speed poker and the new 6+ poker, where only cards 6 through to Ace are used and the rest are discarded. If you haven’t tried this format of the game out yet, then we would highly recommend doing so!

Useful Info
Payment Methods
Min Deposits
  • Debit Card (£5)
  • Credit Card (£5)
  • PayPal (£10)
  • Neteller (£10)
  • Skrill (£10)
  • Paysafecard (£5)
Customer Support
Telephone 0800 731 6191 (Sports) / 0800 032 1133 (Gaming) (24/7)
Email Via Web Form
Live Chat Via Website (24/7)
Post Imperial House, Imperial Drive, Rayners Lane, Harrow, HA2 7JW, UK

About Ladbrokes

Ladbrokes is widely thought of as one of the oldest betting companies in the world. They first opened their doors in 1886 and since then have gone from strength to strength. The company were a project of a British Racecourse ower, Mr Schwind and were based out of Worcestershire.

It wasn’t until the ban on betting shops within a high street was lifted in 1961 that the company really started to flourish. At this point they were owned outright by Cyril Stein and it was he who got to work opening as many shops around the country as he could offering fixed odds betting to the masses.

What many people may nor be aware of is that in 1999 the company acquired a pretty famous Hotel chain, Stakis Hotels and rebranded to be called the Hilton Group Plc. In 2005 the company then sold the chain of hotels to the Hilton Hotels Corporation for £3.3billion, and then reforming back under the name of Ladbrokes PLC.

From there the company continued to develop and in 2015 they merged with the Gala Coral Group to essentially become the biggest bookmaker in the world offering up over 4,000 betting shops and with 30,000 employees around the world.

The company are licensed by the Gibraltar Licensing Authority, which allows them to trade legally in any derestriction that accepts this accreditation.