Betfred have been one of the stalwarts of the UK betting industry for decades now and have gone from just a couple of high street shops to one of the biggest bookmakers in the world. What's been impressive about the company is their continual progression in what's an extremely competitive marketplace.
What we have found from Betfred is an emphasis on player retention, a quality that many bookmakers actually lack. They do it by offering a range of promotions to get you through the door, but once you're in, reward you with a bundle of additional promotions as well.
Betfred have been running their £/€25 matched bet promotion for several years now and it's been a successful campaign for the bookmaker. The terms require you to make your first real money bet of just £/€1 or more and of which will be matched 100% up to £/€25. Your first bet must be made at odds of evens or greater but can be more than £/€25, just it's the £/€25 that can be matched.
This promotion is available to new accounts only, which includes any of Betfred's poker, casino or bingo rooms. There are a series of countries of which either the card is registered to or the player resides of whom cannot take advantage of the promotion. These include Denmark, Finland, Georgia, Hong Kong, Italy, Latvia, Portugal and Poland, with others on that list as well. For more information on these, please check the Betfred site for full terms and conditions. Your stake will not be returned as part of the promotion.
As we have already mentioned Betfred is one of the more active bookmakers when it comes to offering up promotions for existing accounts. They widely refer to themselves as the 'Bonus King' so it would be safe to say that to live up to this mantle, a lot of time and effort would go into this section.
One of their most prominent promotions comes in the form of Double Delight/Hat Trick Heaven. This works by offering double the payout if you correctly back the first goal scorer and they go on to score a second. If they then go on to score a third then they will treble the amount you win. In all honesty, there are few bookmakers that can come anywhere near this type of bet for this market. Even if rival bookmakers are offering better initial odds, it would still make sense to take this promotion due to the potential of getting three times the odds.
Another they keenly run is in horse racing and if your horse finishes second by a head or less, they will refund your stake in the form of a free bet. What you will notice is that these types of promotions are running on a day to day basis with Betfred and whilst we have mentioned both football and horse racing here, other sports such as darts, cricket, rugby, greyhound racing and even reality TV have had promotions of some sorts. A nice addition to the site is being able to see what they have previously paid out on. Not only does this let you see what sort of promotions they are running, but you can also bear them in mind when looking for future promotions.
A quick tip that we found useful is to follow their Twitter account for any ongoing promotions as they are usually first port of call for advertising.
We've spoken a lot about how promotions are a huge part of Betfred's make-up, but now we are going to look at what they have to offer from a purely betting perspective.
Betting Markets and Odds
The site provides a really strong number of sports to bet on and markets that include leagues and events from around the world. Depth of these sports are a little hit or miss depending on which are in season, but you can expect that horse racing and football will be the two featured sports and will take up the majority of the Betfred sportsbook.
That being said, we were impressed with how diverse the site has become and the likes of golf, cricket, rugby and darts have all seen notable improvements in terms of coverage over the last year alone.
Their pricing is fair, without ever really being amazing. They will be a consistent top 7 or 8 bookmaker in terms of odds and running their prices via a few odds comparison sites always sees them not too far away. That being said, they do offer several promotions throughout the year with massively inflated odds and have been known to provide these for both new and existing customers.
Betfred provide their customers with a great little betting app, and like most bookmakers, 2014 has been a year which has seen a much needed re-design. It's becoming easier for bookmakers to offer a quality product in terms of both coverage and design these days, which is one of the reason why so many have improved this year. We liked the fact you could access Betfred's stats section directly from the app, even if it did load in your browser and the speed and interactivity of it all is much improved from its previous version.
Their live betting section is another aspect that has seen improvement over the years, but in all honesty still lacks in comparison to some of the bigger players such as bet365. The section is dominated by football, but does include several other sports with much limited market coverage. That being said, you can click on each match to be taken their version of Match Centre which includes an overview of the live markets along with information on the match and where the money is heading for that market.
Live streaming is limited to just horse racing from across the UK and Ireland. The coverage is actually really impressive for this sport, but if you looking for sports outside of this then you will be disappointed.
At Betfred casino you’ll be able to claim up to £200 in bonus money when you register a new account. The promotion is split into 3 parts, which are essentially 3 deposits. Your first deposit will be a 100% match worth up to £100. The second will be a 50% match up to £50 and the third will also be a 50% match worth up to £50.
You can make each deposit straight after each other if you like, but you will only start clearing the second when you’ve finished the third and the third when finished the second. Each section will need to be wagered through 40 times before you can withdraw any winnings or bonus from your account. You get 3 days in which to accept each of the deposit bonuses and then you get 14 days in which to clear the full amount. If you fail to clear the bonus in this timeframe any remaining bonus and winnings will be removed from your Betfred account.
It’s worth noting that some games will clear more of the bonus than others. For example, slots will count towards 100% of the bonus, bingo and Keno 50%, Roulette will be 25% and blackjack will be 10%. All other games will count 5% towards clearing your bonus.
High Roller Bonus
If you are looking to deposit more than £1,000 on your first deposit then you should be looking at the high roller welcome bonus that Betfred casino offers. Essentially, for deposits of £1,000 or greater, Betfred will give you a deposit bonus of £500, paid straight into your account.
The clearance rate is the same as the original sign up offer in that you get 3 days to claim your bonus and then 14 days in which to clear your bonus. You will need to opt-in to the high roller bonus and you’ll be prompted after making your initial deposit. Betfred casino do stress that in the event that the bonus hasn’t been applied, to contact them immediately before playing.
Comp Points for Cash
The Comp points for cash promotion is essentially Betfred’s version of their VIP section. Here you will earn points for every penny that you spend at the casino. As you earn more points you will move up a level and with each level comes a better points to cash conversion rate.
All players will get 1 comp point for every £10 that is staked at the casino. You will start at the Base level and for this you will then get £1 in cash for every 100 points that you earn. As you move up to Bronze level you will then only need to earn 95 points for every £1 of cash redeemed. This progresses right through Silver, Gold and Platinum before hitting the Diamond level where you will get need 70 points for every £1 of cash. The final step is simply to convert your points in the casino shop for cash prizes. It’s worth noting that some games carry double points with them and you can find these by hitting up the ‘Game of the Week’ in the Betfred Casino.
Software and Games
Betfred work with the biggest software and games operator in the online casino industry, Playtech. They have a massive back catalogue of games to choose from, with some of the bigger titles being from the Marvel series (Incredible Hulk, Iron Man2 and Blade) along with a number of live casino options, as well.
The casino is available on a download and browser based format for desktop players. You can also download the ‘PlayFred’ app to your mobile device, which is fully optimised for all smartphones offering the same number of games as the online casino proper.
The range of table games is excellent at Betfred and with this come the usual suspects such as Roulette and Blackjack. But, the most impressive feature for us has been the variants of these types of games. For example, roulette has 3D roulette, European Roulette, American Roulette, French roulette and Marvel roulette, to name nut a few. Blackjack follows a similar suit with 5 Hand blackjack, 21 Duel blackjack, Live blackjack and progressive jackpot.
You’ve got well over 100 slots to choose from at Betfred and with each game comes a new challenge. There are plenty of the usual suspects such as Pink Panther, Great Blue, Gladiator, along with a number of higher profile games, such as the Marvel series, which we mentioned earlier.
Like all PlayTech hosts, there are a plentiful number of jackpot games to choose from as well. In fact, you can access a fully functional jackpot area to condense them down and away from the massive list of ‘standard slots’. Again, you’ll get a lot of games that you may be used to such as Incredible Hulk, Spamalot, Life of Brain, X-Men and Fantastic 4. Jackpots range for each game, but don’t be surprised to see some of the longer running jackpots hitting the million pound mark.
Betfred bingo actually offers one of the biggest bingo welcome bonuses in the industry. For just an initial £10 deposit when you register a new account Betfred will give you another £30 in bonus money from their ‘Deposit £10, Play with £40’ promotion. What’s great about the offer is that once the cash is deposited into your account, it’s yours to use as you wish. You don’t need to wager through the bonus as it’s non-withdrawable, but there are no terms that state you can’t keep all of the winnings from the bonus money. It does state that you need to deposit within a week of registering and then to have played within another 7 days of the bonus hitting your account, before it will be removed.
Software and Games
Betfred bingo is powered by software developer, Virtue Fusion. These guys are actually a sister company of their casino provider, Playtech, making them one of the best in the business. The bingo hall can be played via your web browser to you can download the bingo app to your mobile device for a fully integrated smartphone app.
You’re going to find a decent range of games at Betfred including 90 and 75 ball variants with tickets starting from as little as 10p. That being said, after reviewing quite a few other bingo companies using Virtue Fusion, it’s apparent that not all games are available via the Betfred skin, which is a little disappointing.
What’s good is that there are a lot of rooms to choose from on Betfred bingo which include speed, rainbow, lucky number, cash cubes and Betfred bunker, to name a few. Each of these rooms has a slightly different twist on the classic bingo game that you may be used to with each an exciting addition.
At Betfred’s online poker room you’re going to be able to take advantage of 2 welcome bonuses when you register a new account. The first of these is a 200% first deposit bonus worth up to £1,200. Essentially, to claim the full bonus amount, you need to deposit £600 or more and they will double this amount in terms of bonus money.
The bonus will remain in your account for 30 days and any unclaimed bonus will be removed after that time. You will claim £5 of your bonus for every 750 VIP points that you earn at the tables. You will get 30 VIP points for every £1 of rake or tournament fee that you incur at the tables.
On top of the welcome bonus you will also get £10 worth of games tickets for the poker room when you deposit just £5 at Betfred. The tickets are broken down into the following; 1 x €1 Twister Token, 1 x €2 Twister token, £5 Pokasino bonus, 1 x €1 General Token, 1 x €2 General token and 1 x £2.20 Golden Goal League Token. You get a month to use each of your tokens at Betfred and you will need to wager through the full amount 5 times before being able to withdraw any winnings from the bonus.
Every day from 7-9pm GMT Betfred Poker will be running their exclusive Happy hour, where they offer up double points on all poker games. This works especially well if you are looking to clear a bonus, such as the welcome bonus above, due to the increase in points that you earn.
Software and Games
The poker room is based on the iPoker network which means you’re going to get a good range of games around the clock. You’ve got the usual suspects on offer from iPoker such as Hold’em, Omaha, Omaha hi-lo and a series of mixed games to choose from. Betfred’s twist tend to come in the form of their own Multi Table Tournaments where they either add money to the prize pool or provide enhanced bounty games, which are always great fun.
The poker room can be accessed via their poker app which can be downloaded on either iOS or Android devices. You simply need to visit the site via your mobile browser to get started.
Betfred are a UK based bookmaker who has been operating since 1967. Like a lot of the older generation of bookmakers, they started life on the high street operating from a single shop in Salford. Two brothers, Fred and Peter Done, were the driving force behind the betting shop and over the next 40 years expanded to hold shops throughout the UK. However, unlike a lot of betting outlets these days, Betfred are still true to their roots and hold over 1,300 betting shops around the UK today.
To attract interest and buzz around the company, Betfred famously paid out early on Manchester United to win the Premier League in March 1998. However, and probably the reason why so many people remember the early payout, Arsenal had other ideas and piped Manchester United to the title that year.
Betfred have always maintained that they are looking to invest back into British sport, mainly via sponsorship. At the minute they are currently the official betting partner of Premier League team, Tottenham Hotspur and also sponsor the national stadium, Wembley. Some other major sponsorship deals that Betfred are a part of include Haydock Park, Kempton Park Racecourse, Nottingham Greyhound Stadium, Owlerton Stadium, World Snooker Championship, and dozens of individual horse races throughout the country.
Banking & Payment Methods
Betfred have a decent range of banking methods that include Visa debit and credit cards, MasterCard and a number of e-wallet. PayPal can be used and transaction times range between 1-5 working days, depending on which method you choose. Betfred do no charge for deposits or withdrawals.