Bet365 Review

Bet365 have been one of the leading bookmakers in the UK for over a decade now. Whilst most of the bigger companies have come from a pretty established high street background, bet365 have been one of the few predominantly online bookmakers to really kick on and become a driving force within the betting industry.

The site comes with all the bells and whistles that you would expect from a major bookmaker, along with a new design to hammer home their dominance even more. The design was definitely something that some users either loved or hated, but their recent release has seen the flash based site take another step of progress towards becoming the biggest and best in the world.

Sports Betting

Welcome Offer: 100% up to £$€200
New customers only, T&C's apply, 18+

Bet365 allow you to take one of the biggest sports betting sign up offers currently in circulation with a potential to claim up to £/€/$200 in bonus cash. Unlike most it works a bonus, rather than just a free bet, which means you'll need to play through the amount to claim your free money.

The bonus starts as a 100% match on your opening deposit of £/€/$10 or more of which then will be credited to your account. It's worth noting that to claim your bonus you will need to enter the 10 digit code that will be emailed to you upon opening your account in the Members section of their site, so make sure you enter a valid email address and also check your spam folders in case it gets delivered there. If you still can't find it, they strongly advise that you contact customer support before placing your first bet who will be able to guide you through the process.

You need to enter the code within 7 days of opening your account and qualifying bets must be made at odds of 1/2 (1.50) or greater. You will get 90 days to work through the clearing process of 3 times both your deposit and bonus amount before becoming eligible for withdrawal. Any withdrawal made before the rollover amount has been reached will be forfeited. Bets placed on the Asian handicap markets, goal line, Baseball and any cash outs bets will not count towards your rollover requirement.

Other Promotions

One of the best features of bet365 is that they run a plethora of ongoing promotions for a variety of sports. Horse racing is a sport that is covered in great depth throughout the site and often comes up trumps when it comes to a really good variation of promotions. Often bet365 will make sure they are best priced on a wide range of races from the UK and Ireland with this promotion spreading to some meetings and races from around the world. They also include a Channel 4 offer where if you back a winner on any race that is shown on Channel 4 at odds of 4/1 or greater, then they will give you a free bet worth up to £50 matching your original stake amount.

Football is another favourite for the site to offer promotions on with the most popular being their 'Bore draw money back special'. Basically this will refund your stake up to £50 should the game finish 0-0 on first, last and anytime goalscorer markets. They also offer a lucrative each way first goalscorer payout as well, which means they will pay out even if your player scores at any time in the match at 1/3 of the original odds.

Whilst these are just some of the more mainstream offers they promote, they also include a ton of other promotions for other sports such as cricket, golf, baseball, basketball, Aussie rules, rugby, snooker and even mobile specific promotions. The promotions range for each, but it's likely there will be something to catch your eye, especially around the time of a major tournament or event.


One thing bet365 have continued to do, and one of the reasons as to why they have been so successful, is the amount of features they manage to pack onto their site. The range is extensive, to say the least, and are listed below.

Betting Odds and Markets

In terms of pricing for markets we have consistently found bet365 to be about as you are going to get in the industry. A lot of time has been spent on odds comparison markets and more often than not we see bet365 to be there or thereabouts within the top 5 across the board. We will say that if you are looking for that one bookmaker that's going to give you the most competitive odds across a range of sports, then bet365 won't be far away.

Their market coverage has always been something that many bookmakers can only dream of. They include a boat load of sports ranging from American football to alpine skiing, but it's the depth that each sport is covered that’s so impressive. You'll more than often see over 100 markets to bet on for each football they promote and this doesn’t include the huge live betting coverage as well.

Mobile Betting

Their mobile app accompanies their betting site perfectly and again, this has seen a - much needed - re-design for 2014 as well. You get all the sports and betting markets that you see on the site, but without a few of the additional features (stats, etc).

Live betting

Bet365 were one of the pioneers into live betting, so no surprise to hear that their site includes a stunning range of live betting markets. In fact, they have a whole section dedicated to it, which is a really nice feature to spate to the two betting identities.

Most of the live betting sections include a live match section where you can keep up to date on what's going for each game. It's actually really detailed and gives you data that will help you form a reasonable betting decision for if you are unable to watch the game live. In fact, it's so sharp that we have noticed that events happen on the live match section before they have been streamed to out television screens, if all but a micro-second beforehand.

Live Streaming

As you would expect, bet365 offers up a live streaming section that's one of the best in the industry. Sports range depending on the time of year and what's taking place, but you can often find a huge range of football matches along with tennis, rugby, badminton, snooker, volleyball and many more.

The streaming is free to active users of bet365, which basically means that if you have placed a bet within the last 24 hours or have a funded account of any amount, then you can stream away at your pleasure.

Casino Games

Welcome Offer: 100% up to £€$100
New customers only, T&C's apply, 18+

At bet365 casino you will be able to claim a 100% matched bonus from your first deposit with the site. The amount will be up to £100 and will start with deposits from as little as £10. The process is pretty simple in that all you need to do is enter the bonus code ‘BONUS100’ when you make your first deposit (you will be prompted to enter a bonus code) and the money will hit your account pretty much immediately. Alternatively, should you not wish to receive the offer there is an option to do this, which will be found as you register.

To withdraw your bonus or any winnings from the bonus money then you will need to wager through the amount you have deposited plus the amount of bonus you receive 20 times. This must be completed within 30 days of receiving the bonus and any outstanding bonus not cleared within that time frame will be removed from your account.

The amount in which you can clear from each game will vary. For example, 100% of your slots wagers will count towards the bonus clearing requirement, whereas just 10% of any games played on Blackjack will do the same.

Other promotions

VIP Club

The VIP Club is as good a reason as you will find to join the bet365 casino. There are three tiers to the club, each with varying amounts of rewards to be had. You will automatically start at the Bronze level and for that you will need to raise 50,000 comp points from games within the casino. Once you hit this milestone you will be given regular deposit match ups every month, access to special weekly bonus plans, claim £50 of bonus chips and increase bonus comp point conversions.

The next level is Silver and to access this section you will need to rack up 150,000 comp points in total. With this you get a bigger bonus worth up to £100, access to better re-load bonuses and also a better comp point conversion rate of 85 points per unit of currency (from 100 per unit in Bronze).

The Gold room needs you to rack up 500,000 comp points to gain entry. With this you get a £350 bonus, an improved comp point redemption of 75 points per 1unit of currency, access to a special VIP manger, invites to exclusive bet365 events and a concierge service from within bet365. If you manage to go on and hit 1,500,000 comp points then you will also get a bonus of £1,000 added to your account.

It is worth noting that all bonuses from the VIP section will need to hit wagering requirements, which are very similar to that of the sign up bonus.

Software and games

Bet365 are actually powered by a number of casino software providers including Playtech, Microgaming, WagerWorks Software, NextGen and Big Time Gaming, to name but a few. However, it’s Playtech that do the vast majority of games for both their online, mobile and downloadable casino, offering up a plethora of games to choose from.

The casino can be accessed via the bet365 casino site and is available as an instant play option. You can also access the casino courtesy of their mobile app, which can be downloaded from the iOS and Android app store, respectively.

Table games

The table games at bet365 are of a good variety and you will be looking at the likes of Casino Hold’em, Craps, European Roulette, Marvel Roulette, Mini Roulette, Multi Wheel Roulette, Roulette Pro and Stravaganza to keep you occupied. Included within the table games section are that of their ever popular card games, which also include Baccarat, Blackjack, Blackjack Surrender, Pontoon and Tequila Poker.


Like all online and mobile casinos, it’s the slots section that makes up the bulk of the bet365 casino. You’re getting well over 100 slots to choose from and as they are teamed up with Playtech, you also get some of the best designed slots in the industry a well. Some of the more popular titles include Kong, Blade, Highway, Captain America, Sultan’s Gold, Iron Man and X-Men.

Progressive jackpots

The progressive jackpot section at bet365 is arguably the companies biggest selling point for casino players. There are over 35 jackpot games to choose from with some astonishing jackpots to boot. In fact, at the time of writing, there are no fewer than three jackpots that have sailed past the million pound mark, with over 20 games that are in excess of £100,000.

Bingo Games

Welcome Offer: £120 Welcome Package
New customers only, T&C's apply, 18+

There’s quite a package that can be had from the bingo side of bet365. In fact, it’s broken down into three sections, which we will explain below.

£1,000 Free Bingo

When you first register an account with bet365 bingo you will then become eligible to enter the Welcome Party Room. This room is only available to new players and will be open for just 7 days from your account activation. In here you can play dozens of games throughout the 7 days for free, with all the games totalling £1,000 over that time. The room is open from 1pm – 2pm GMT and 7pm – 9pm GMT, daily. Any winnings that you make from these games will be credited to your account in the form of a bonus, which then needs to be wagered through four times before becoming withdrawable winnings.

£20 Slot Bonus

Like a lot of bingo halls, slots are part and parcel of your experience. At bet365 bingo you will be able to receive £20 worth of slots tickets when you deposit just £10. The bonus will need to be played through 20 times before becoming withdrawable and from there the winnings will be credited to your account.

£100 Bingo bonus

The main section of the bonus package comes in the form of a 200% match on your opening bingo deposit worth up to £100. To trigger the bonus you need to wager through your opening deposit once, before the bonus then needs to be wagered through 4 times. You will get 14 days in which to trigger the bonus and clear the full amount before it then will be forfeited. Stakes on Joker Jackpot do not count towards clearing this bonus.

Other Promotions

Bet365 run numerous promotions throughout an average week, with something up for grabs every day ranging from bingo games with special prizes, escalator jackpots, double winnings and huge giveaways and competitions, sometimes with million pound prize funds. There's no way we could keep up with all of them on the site, so we suggest you check the Bet365 website for details of the latest offers.

Bingo Value Night

Bingo Value Night at bet365 runs every Thursday, starting at 6pm GMT. Bet365 add over £30,000 to the prize pool of a host of games throughout the night with games starting from just 1p and prizes hitting a massive £1,000 for each game.

In total there are 10 games on offer throughout the nights work, with prize pools ranging from £300 for the 1p games to £1,000 for the 10p games.

Software and games

Bet365 have teamed up with Playtech again to power their bingo network, which is more commonly known as Virtue Fusion. With this comes a huge interface of games that are on offer, with some stunning software to boot.

The more common games from within the bingo section are that of 90, 80 and 75 ball variants, but these are coupled with slots, multiplayer games, scratch cards and other casino games. Jackpot games play a big part in the back catalogue of bet365 bingo, often with prizes hitting in excess of £100,000 for most games. All of these can be accessed via your mobile device from the dedicated bet365 bingo app and can be downloaded via the app store or Android store, respectively.

Poker Games

Welcome Offer: €100 Welcome Bonus
New customers only, T&C's apply, 18+

Not too dissimilar to the bingo bonus, the poker room at bet365 will offer up a tidy package deal to get you going. The first part is the 100% bonus which is a match on your opening deposit or transfer from your bet365 wallet.

To activate it you simply need to deposit £5 or more into your account and the equivalent will hit your account as bonus cash, up to 100%. Your bonus will drip into your account as you earn Merit Points from any real money poker game. You will get £1 for the first 50 Merit Points then £4 for the next 300 and £5 for each additional 450 Merit points thereafter. You will need to clear the full amount within 60 days of opening your account and any unclaimed bonus will be removed from your poker account.

The second part to the package is simply a £5 free which is credited to your account within 48 hours of choosing a nickname. The £5 will mean you can play on any real money game that will allow that sum of money and you will need to either deposit £10 or play at least 50 raked hands prior to withdrawing any funds.

The final part is the £100 depositors free roll that is on offer to all new accounts. The free roll takes place every Wednesday at 7:30pm GMT and can be accessed just once within the first 14 days of opening your account.

Software and games

Bet365’s poker room is run on one of the biggest networks in the world, iPoker. With this comes a plethora of players to play against, but most importantly it allows you to play games around the clock, something that is a bit of a commodity in this day and age.

You’re getting a good range of games to choose from including the usual suspects such as Texas Holdem, Omaha, Omaha Hi-Lo, sit and go’s, multi table tournaments and varying numbers of mixed games. What’s been good to see is that bet365 have introduced a host of new games into their portfolio as well, none more popular than the Six Plus Hold’em game which recues the deck to 36 cards, starting from the number 6 upwards.

The poker room can be downloaded to a desktop computer or played on your smartphone via their dedicated poker app.

Useful Info
Payment Methods
Min Deposits
  • Debit Card (£5)
  • Credit Card (£5)
  • PayPal (£10)
  • Neteller (£10)
  • Skrill (£5)
  • Paysafecard (£5)
Customer Support
Telephone 08000 288 365 (24/7)
Email This email address is being protected from spambots. You need JavaScript enabled to view it.
Live Chat Via Website (24/7)
Post Customer Services, bet365, Hillside, Festival Way, Stoke-on-Trent, Staffordshire, ST1 5SH, UK

About Bet365

Bet365 have been around since 2001 and in that time have gone on to become one of the largest bookmakers in the world. Their roots are a little different compared with most of the modern day bookmakers in that they dived straight into online betting. Whilst that isn’t as uncommon these days, there aren’t any bookmakers that have taken this route and had so much success.

The company are based out of Stoke-On-Trent in England, and with this have are regulated by the UK Gambling Commission. They have amassed a huge player database of 19 million and with this reported a staggering £1.5 billion in revenue in 2015. Bet365 were one of the first companies based in the UK to make themselves known on an international scale. As a result of this, they have players based in over 200 countries with a workforce of over 3,000 people, making them the largest employer in Stoke-On-Trent.

Bet365 are probably best known for the their live betting and it’s been this section of the industry where they have excelled. Their live betting platform is probably best known for their TV ads which constantly run in-between major sporting events and matches. Ray Winston is the face that many people associate with the company, and it’s been these adverts that the company have stated as one of the main reasons to staying ‘fresh’ within the gambling industry.

As a follow up to the live betting, live streaming has been an area that’s seen bet365 really go to the next level in the industry, offering up over 20,000 live sporting events each year. This number is actually more than Sky Sports, making it even more impressive.

This success hasn’t come without recognition either, with some of their major awards including Operator of the Year at the eGaming awards in 2010 and number one internet gaming company in 2010, 2011 and 2012 by eGaming Review magazine.